oh look, it's:

Neil Boland

Marketing, Digital & Creative Endeavours

About me

I am an experienced strategic and creative marketing doer from Melbourne, Australia.

Putting a face to the name, the name to a face.

You’re probably here reading this because you found me via a job application I sent you (and my ‘personal SEO’ is actually working). Or maybe a Google-searched curiosity about the (not so) famous limousine driver for Keith Moon, or you are looking for the obstetrician from Florida.

Who is Neil Boland from Melbourne?

Well, I’m not the last two blokes. I am in fact a resident of Melbourne (Victoria, Australia, not Florida), and a strategic and data-driven creative at heart. What does this mean? Well, I was born to create things and absorb creativity, especially in the musical arts.

But while music is my reason for existing, my work in marketing, creative and strategic fields pays for me to actually exist. Or, to ‘Eat, Sleep, Live.’

get straight to the online cv here

What I do

  • Work: From SEO to socials, email campaigns, marketing plans, traditional marketing integration to you name it, I help companies grow via leadership in these areas.
  • Play: live music performance and occasionally risk novice surfer injuries at 13th Beach.
  • Request a resume here (for work, not terrible surfing).

professional experience

From FMCG to B2B/B2C and beyond, my marketing and digital background is diverse. Get the full picture here.

digital marketing consultancy

One day, I had enough of people asking me the same digital marketing questions at barbecues, so I started Gumbo Web Advice.

the gigging guy

Performing artistically for (some) money on a non-permanent basis. I do this a lot for several people, but I also have my own band.

Professional

Digital Strategy & Leadership
Working backwards from a business endgame 93%
Marketing Roadmap & Planning
All the steps we'll take 85%
Web Asset Project Management
Honestly, what others don't want to do 95%
Traditional to Digital Integration
From the booth to the bank 95%

Practical

SEO
Seeing your busines in search engines 96%
SEM
Google Ads, Paid Socials etc 80%
AI + AEO/GEO
And this week's new acronym. 88%
Website Building & Maintenance
WordPress, Squarespace, Magento 75%
Content Creation
All the things we show 78%
Indesign
Content contingency (I'll do it) 85%
HTML/CSS
Learning mode 'always on' 60%

The Jobs

Current

Kangan Institute

Digital Marketing & Search Lead

Leading best practice within BKI for all customer digital touchpoints, from SEO to EDM to UX, CX, CRO and more, for four brands: Kangan Institute, Bendigo TAFE, VETASSESS and eWorks.

2020-2023

Officeworks

SEO Lead

Roadmap for organic growth and leading best practice in SEO/organic search for multi-category products. Working within eCommerce and Marketing spheres for improved SEO in product visibility and content marketing brand-building.

2016-2020

Allfasteners

Brand, eCommerce & Content (Digital) Manager

Project managed rebuilds of digital assets to grow the business in eCommerce and in new territories. Managed a team of designers, developers and content specialists to orchestrate marketing campaigns across two brands: Allfasteners and SafeSmart Access.