deeper professional info
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The Jobs
Current
Kangan Institute
Digital Marketing & Search Lead
Leading best practice within BKI for all customer digital touchpoints, from SEO to EDM to UX, CX, CRO and more, for four brands: Kangan Institute, Bendigo TAFE, VETASSESS and eWorks.
2020-2023
Officeworks
SEO Lead
Roadmap for organic growth and leading best practice in SEO/organic search for multi-category products. Working within eCommerce and Marketing spheres for improved SEO in product visibility and content marketing brand-building.
2016-2020
Allfasteners
Brand, eCommerce & Content (Digital) Manager
Project managed rebuilds of digital assets to grow the business in eCommerce and in new territories. Managed a team of designers, developers and content specialists to orchestrate marketing campaigns across two brands: Allfasteners and SafeSmart Access.
Practical
SEO
Seeing your busines in search engines
96%
SEM
Google Ads, Paid Socials etc
80%
AI + AEO/GEO
And this week's new acronym.
88%
Website Building & Maintenance
WordPress, Squarespace, Magento
75%
Content Creation
All the things we show
78%
Indesign
Content contingency (I'll do it)
85%
HTML/CSS
Learning mode 'always on'
60%
Professional
Digital Strategy & Leadership
Working backwards from a business endgame
93%
Marketing Roadmap & Planning
All the steps we'll take
85%
Web Asset Project Management
Honestly, what others don't want to do
95%
Traditional to Digital Integration
From the booth to the bank
95%